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Branding Guidance – Our Brand Identity

Introduction to Our Brand Identity

At Hours Today List, we understand that a cohesive brand identity is more than just a logo or a color palette; it’s the essence of who we are and what we stand for. It communicates our mission, values, and the unique benefits we offer to our users. Our brand identity is a visual and verbal expression designed to resonate with our audience, fostering a deep connection and loyalty.

Our Color Philosophy

Colors play a pivotal role in branding, evoking emotions and conveying messages without words. Our chosen colors reflect the reliability, passion, and innovative spirit of Hours Today List. They are carefully selected to stand out in the digital landscape, ensuring our brand is recognizable and memorable.

Primary Palette

  • Primary (#b40000): Symbolizes energy and action, representing our commitment to providing timely and accurate information.
  • Tints:
    • Tint 1 (#cd1919)
    • Tint 2 (#e73333)
    • Tint 3 (#ff4c4c)

These variations provide flexibility while maintaining brand consistency across all platforms.

Secondary Palette

  • Secondary (#e6e6e6): Offers contrast and balance, symbolizing our platform’s clarity and ease of use.
  • Tints: All white (#ffffff) enhances readability and supports design aesthetics.

Tertiary Palette

  • Tertiary (#5a0000): Deepens the brand’s visual richness, echoing our foundation and stability.
  • Tints:
    • Tint 1 (#802626)
    • Tint 2 (#8d3333)
    • Tint 3 (#a64c4c)

Gray Palette

Gray tones add sophistication and flexibility:

  • Gray 1 (#0f0c0c)
  • Gray 2 (#554646)
  • Gray 3 (#aba2a2)
  • Gray 4 (#dbd8d8)

Application of Our Brand Colors

We integrate our brand colors across all touchpoints—website, marketing materials, and social media—to create a cohesive experience. Consistency in color usage reinforces our brand identity and aids in recognition.

Maintaining Brand Integrity

Adhering to our brand palette is crucial. We provide guidelines to ensure our brand colors are accurately represented, preserving the integrity and impact of our visual identity.


Our logo combines elements of time and accessibility, embodying our dedication to providing immediate and comprehensive business hour information. Its design is simple yet impactful, ensuring recognition and recall.

Our Core Values

  • Reliability: We are committed to accuracy and dependability in our information.
  • User-Centric: Our platform and services are designed with the user’s needs at the forefront.
  • Innovation: We embrace technology and creativity to enhance our offerings and user experience.

Our Unique Selling Proposition

Hours Today List offers the most up-to-date and detailed operating hours for businesses, making daily planning effortless and reliable for our users.

Brand Voice and Messaging

Our brand voice is friendly, informative, and supportive, reflecting our goal to assist users in their daily planning quickly and confidently. Our messaging focuses on our platform’s value and convenience, encouraging a seamless, stress-free experience.


Our brand identity encapsulates Hours Today List’s vision, values, and unique attributes. It is a comprehensive guide for creating cohesive, branded content that aligns with our mission and connects with our audience. Through our carefully chosen colors, logo, core values, unique selling proposition, and consistent brand voice, we aim to build a strong, recognizable brand that is a valuable resource for our users.