15 Best Media Streaming Devices for Black Friday in 2027

Among these Black Friday media streaming devices, I’d put the Google TV Streamer 4K first for its roomy 32 GB storage and Google TV interface; the Roku Ultra stands out for a fuller-featured Roku setup, while the Fire TV Stick 4K Max suits shoppers who want a compact, capable Amazon device. The main tradeoffs are 4K versus HD, stick versus box design, and a simpler interface versus broader performance and connectivity options. Refurbished Roku models may fit a tight budget, but their condition and included accessories deserve extra scrutiny. Read on for how all 15 options differ and which one fits your TV, streaming habits, and setup.

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Key Takeaways

• The Google TV Streamer 4K is the most balanced pick: its 32 GB storage and box-style format set it apart from the simpler HDMI sticks, though it may be more device than an HD-only TV needs.
• Premium features come in different forms: Roku Ultra emphasizes a fuller Roku player setup, while NVIDIA SHIELD TV Pro and Ugoos AM6B Plus offer more specialized hardware and connectivity for buyers with specific needs.
• Amazon’s lineup spans several tiers: the HD Stick favors basic streaming, while the 4K, 4K Plus, 4K Max, and 4K Select models let shoppers prioritize resolution, connectivity, or a compact design.
• Roku’s renewed models require a condition check: Express 4K and Streaming Stick Plus offer 4K options, but refurbished status makes included accessories and return terms part of the buying decision.
• Resolution should match the TV: HD models such as Roku Streaming Stick HD and Fire TV Stick HD can suit older displays, while 4K players make more sense for compatible TVs and content.

Our Top Black Friday Media Streaming Devices Picks

Google TV Streamer 4K, 32 GB, Hazel		Best Overall	Resolution: 4K (3840 × 2160)	HDR: Dolby Vision	Storage: 32 GB	VIEW LATEST PRICE	See Our Full Breakdown
Amazon Fire TV Stick 4K Plus with Alexa Voice Remote		Best for Alexa Households	Output resolution: Up to 2160p at 60 fps	Video formats: Dolby Vision, HDR10, HDR10+, HLG	Audio: Dolby Atmos, 7.1 surround, stereo, HDMI passthrough up to 5.1	VIEW LATEST PRICE	See Our Full Breakdown
Roku Streaming Stick Plus 4K HDR10+ Streaming Device with Voice Remote (Renewed)		Best Compact Roku Pick	Model: 3830XB	Resolution: 4K	HDR: HDR10+	VIEW LATEST PRICE	See Our Full Breakdown
Amazon Fire TV Stick 4K with Alexa+ and Wi-Fi 6		Best for TV-Powered Setup	Resolution: 4K	HDR: HDR10+	Connectivity: Wi-Fi 6, Bluetooth	VIEW LATEST PRICE	See Our Full Breakdown
onn Android TV 4K UHD Streaming Device with Voice Remote and HDMI Cable		Best for Chromecast Casting	Operating system: Android TV	Resolution: 4K UHD (3840 × 2160)	RAM: 2 GB	VIEW LATEST PRICE	See Our Full Breakdown
NVIDIA SHIELD TV Pro 4K HDR Streaming Media Player		Best for Media Libraries and Home Theater	Processor: NVIDIA Tegra X1+	RAM: 3 GB	Storage: 16 GB	VIEW LATEST PRICE	See Our Full Breakdown
Roku Express 4K Streaming Media Player with HDR, TV-Control Remote, and HDMI Cable (Renewed)		Best Renewed 4K Starter	Model: Express 4K 2022	Video output: 3840 × 2160 pixels	Supported resolutions: 4K and 720p	VIEW LATEST PRICE	See Our Full Breakdown
Amazon Fire TV Stick HD with Alexa Voice Remote		Best for Simple Full HD Streaming	Resolution: Full HD	Wi-Fi: Wi-Fi 6	Connectivity: HDMI and Bluetooth	VIEW LATEST PRICE	See Our Full Breakdown
Roku Ultra 4K Streaming Player with Voice Remote Pro		Best for a Premium Roku Setup	Maximum resolution: 4K (2160p)	HDR formats: Dolby Vision, HDR10, HDR10+, HLG	Audio: Dolby Atmos	VIEW LATEST PRICE	See Our Full Breakdown
Amazon Fire TV Stick 4K Max (2nd Gen) with Alexa Voice Remote		Best Compact 4K Feature Set	Generation: 2nd Gen	Maximum resolution: 2160p at up to 60 fps	Processor: Quad-core 2.0 GHz	VIEW LATEST PRICE	See Our Full Breakdown
Roku Streaming Stick HD with Voice Remote		Best Compact HD Pick	Model: 3840R	Maximum resolution: 1920 × 1080 (1080p)	Connectivity: Wi-Fi, Bluetooth	VIEW LATEST PRICE	See Our Full Breakdown
Ugoos AM6B Plus Android TV Box, Amlogic S922X-J, 4GB RAM, 32GB Storage, Wi-Fi 6, Gigabit Ethernet, USB 3.0, Bluetooth 5.0, 4K		Best for Wired Connections and Local Media	Operating system: Android 9.0	Processor: Amlogic S922X-J hexa-core	RAM: 4GB LPDDR4	VIEW LATEST PRICE	See Our Full Breakdown
Roku Express HD Streaming Media Player (2019), Black (Renewed)		Best Simple Renewed HD Option	Model: 3930R-cr	Resolution: 1080p HD (1920 × 1080 pixels)	Connectivity: Wi-Fi	VIEW LATEST PRICE	See Our Full Breakdown
Amazon Fire TV Stick 4K Select Streaming Device with Alexa Voice Remote		Best Mainstream 4K Stick	Output resolution: 2160p, 1080p, and 720p up to 60 fps	Video formats: HDR10, HDR10+, HLG, H.265, H.264, VP9, AV1	Processor: Quad-core 1.7 GHz	VIEW LATEST PRICE	See Our Full Breakdown
onn 4K Pro Streaming Device with Google TV		Best Feature-Rich Google TV Box	Operating system: Google TV	Streaming resolution: 4K Ultra HD	Video format support: Dolby Vision	VIEW LATEST PRICE	See Our Full Breakdown

More Details on Our Top Picks

1. Google TV Streamer 4K, 32 GB, Hazel

   

   Best Overall

   View Latest Price

   For a Black Friday upgrade aimed at a main-room TV, I’d put the Google TV Streamer 4K first: its 32 GB of storage and 4 GB of RAM give it more room and memory than the Amazon Fire TV Stick 4K Plus, which has 8 GB of storage. Personalized recommendations and watchlists can make a mixed collection of streaming subscriptions easier to browse, while Dolby Vision supports a higher-end picture on compatible TVs. Ethernet is useful if Wi-Fi is unreliable, and the voice remote handles search without needing a phone. The tradeoffs are practical: the required HDMI 2.1 cable is sold separately, and Dolby Atmos playback depends on compatible speakers. It’s less discreet than a stick, but a stronger fit for buyers who want storage, wired networking, and Google TV in one device.

   Pros:

   • 32 GB storage and 4 GB RAM provide more capacity than the Fire TV Stick 4K Plus.
   • Supports 4K resolution with Dolby Vision on compatible TVs.
   • Ethernet gives buyers a wired networking option alongside Wi-Fi.
   • Voice search, personalized recommendations, and watchlists help organize viewing.

   Cons:

   • An HDMI 2.1 cable is required but not included.
   • Dolby Atmos requires compatible speakers.
   • The set-top design takes more visible space than an HDMI stick.

   Best for: Viewers upgrading a primary 4K TV who want Google TV recommendations, extra app storage, and the option of Ethernet.

   Not ideal for: Buyers who want a complete setup in the box or need a compact stick powered directly from the TV; the HDMI cable is separate and this is a set-top unit.

   • Resolution:4K (3840 × 2160)
   • HDR:Dolby Vision
   • Storage:32 GB
   • RAM:4 GB
   • Connectivity:Ethernet, Wi-Fi
   • Voice features:Voice search and smart home control
   • Included remote:Voice remote with 2 AAA batteries
   • HDMI cable:HDMI 2.1 cable required; sold separately
   Our verdict

   “Choose this for a feature-rich Google TV setup with extra storage and Ethernet, provided you have an HDMI cable and compatible audio gear.”

   → See it on Amazon →

2. Amazon Fire TV Stick 4K Plus with Alexa Voice Remote

   

   Best for Alexa Households

   View Latest Price

   The Fire TV Stick 4K Plus makes the most sense for households already using Alexa: its included remote can search across apps, adjust TV power and volume, and control compatible smart-home devices. Its picture and audio support are broad, including Dolby Vision, HDR10+, and Dolby Atmos, while Wi-Fi 6 can help on a compatible network. Compared with the Google TV Streamer 4K, it’s a more discreet HDMI stick, but its 8 GB of storage is much smaller than Google’s 32 GB. The stick also needs a Wi-Fi 6 router to take advantage of that connection standard, and subscriptions may be needed for some services or content. I’d rank it below the Google device for buyers who want more storage or Ethernet, but ahead for Alexa users who value a compact setup and TV controls.

   Pros:

   • Supports 4K, Dolby Vision, HDR10+, and Dolby Atmos.
   • Wi-Fi 6 support can benefit streaming on a compatible network.
   • Alexa remote includes TV power and volume controls.
   • Can control compatible smart-home devices from the remote.

   Cons:

   • 8 GB of storage is limited compared with the Google TV Streamer 4K’s 32 GB.
   • Wi-Fi 6 benefits require a compatible router.
   • Some content and streaming services require separate subscriptions.

   Best for: Alexa users who want a compact 4K streaming stick with TV controls and a Wi-Fi 6 connection on a compatible router.

   Not ideal for: Buyers who want generous app storage, Ethernet, or Wi-Fi 6 performance without owning a compatible router.

   • Output resolution:Up to 2160p at 60 fps
   • Video formats:Dolby Vision, HDR10, HDR10+, HLG
   • Audio:Dolby Atmos, 7.1 surround, stereo, HDMI passthrough up to 5.1
   • Processor:Quad-core 1.7 GHz
   • Storage:8 GB
   • Wi-Fi:Dual-band Wi-Fi 6, 2.4 GHz and 5 GHz
   • Bluetooth:Bluetooth 5.2 + BLE
   • Ports:HDMI 2.1 output with ARC input support; micro USB
   Our verdict

   “Pick this compact stick if Alexa integration and broad 4K format support matter more to you than storage capacity or Ethernet.”

   → See it on Amazon →

3. Roku Streaming Stick Plus 4K HDR10+ Streaming Device with Voice Remote (Renewed)

   

   Best Compact Roku Pick

   View Latest Price

   If the aim is to keep a TV setup tidy, the Roku Streaming Stick Plus is the clearest fit here. Its short HDMI-stick form can stay behind the screen, and it can draw power from the TV, reducing cable clutter compared with the Google TV Streamer 4K, which is a separate set-top device. Roku’s voice remote covers search, playback, power, and volume, while 4K and HDR10+ support suits compatible televisions. The important caveat is that this unit is renewed, so its condition may differ from a new device. It also relies on Wi-Fi and an HDMI-equipped TV, with no wired-network option listed. I’d choose it over the Fire TV Stick 4K Plus when Roku’s interface and a low-profile installation are priorities, but skip it if buying renewed hardware is not appealing.

   Pros:

   • Compact HDMI-stick design stays out of sight and avoids blocking nearby ports.
   • Can draw power from the TV to reduce extra cable and outlet needs.
   • Supports 4K resolution and HDR10+.
   • Voice remote controls search, playback, TV power, and volume.

   Cons:

   • Renewed condition may differ from a new product.
   • Requires Wi-Fi and an HDMI-equipped television.
   • No Ethernet connection is listed.

   Best for: Roku users who want a discreet 4K device for a wall-mounted or crowded TV and are comfortable buying renewed electronics.

   Not ideal for: Buyers who require a new device, Ethernet, or the wider Dolby Vision format support offered by the Fire TV Stick 4K Plus.

   • Model:3830XB
   • Resolution:4K
   • HDR:HDR10+
   • Connectivity:HDMI, Wi-Fi
   • Remote:Voice remote with voice, TV power, and volume controls
   • Dimensions:3.7 × 0.8 × 0.5 in
   • Weight:80 g
   • Included items:Streaming stick, power cable, voice remote, two pre-installed batteries
   Our verdict

   “Choose this renewed Roku stick for a compact installation and HDR10+ streaming if its condition and Wi-Fi-only setup suit you.”

   → See it on Amazon →

4. Amazon Fire TV Stick 4K with Alexa+ and Wi-Fi 6

   

   Best for TV-Powered Setup

   View Latest Price

   The standout reason to pick this Fire TV Stick 4K is its simple power arrangement: it can draw power directly from the TV, which helps keep an installation uncluttered. Its remote also handles TV power and volume, while Alexa+ supports content discovery and smart-home control. For Black Friday shoppers comparing the two Fire options here, the Fire TV Stick 4K Plus lists Dolby Vision, HDR10+, Dolby Atmos, and more detailed Wi-Fi and audio specifications; this model’s supplied data confirms 4K and HDR10+ but does not list Dolby Vision or Dolby Atmos. That makes the Plus a better match for buyers prioritizing those formats. Bluetooth headphone listening is a useful alternative when the TV’s sound would disturb others, though content can still require subscriptions. I’d favor this model when direct TV power and Alexa+ matter more than a longer list of documented formats.

   Pros:

   • Supports 4K streaming with HDR10+.
   • Can draw power directly from the TV.
   • Voice remote includes TV power and volume controls.
   • Supports Bluetooth headphone listening and smart-home control.

   Cons:

   • The supplied specifications do not list Dolby Vision or Dolby Atmos support.
   • Some content and services may require subscriptions.
   • Requires an HDMI-equipped TV.

   Best for: Alexa+ households seeking a 4K stick that can draw power from the TV and support private listening over Bluetooth headphones.

   Not ideal for: Home theater buyers who specifically want documented Dolby Vision or Dolby Atmos support, or anyone without an HDMI-equipped TV.

   • Resolution:4K
   • HDR:HDR10+
   • Connectivity:Wi-Fi 6, Bluetooth
   • Connection:HDMI
   • Power:Direct power from TV
   • Voice assistant:Alexa+
   • Remote:Voice remote with TV power and volume controls
   • Private listening:Bluetooth headphones
   Our verdict

   “Choose this Fire TV Stick for TV-powered convenience, Alexa+, and Bluetooth headphone listening rather than for the broader listed format support of the 4K Plus.”

   → See it on Amazon →

5. onn Android TV 4K UHD Streaming Device with Voice Remote and HDMI Cable

   

   Best for Chromecast Casting

   View Latest Price

   For buyers who cast videos from a phone as often as they browse TV apps, the onn Android TV device has a useful advantage: built-in Chromecast works with Android and iOS devices, and the included HDMI cable means one less accessory to source. Its Google Assistant voice remote and access to the Google Play Store make it a straightforward alternative to the Google TV Streamer 4K, though the onn device has only 2 GB of RAM and 8 GB of storage, versus the Streamer’s 4 GB and 32 GB. That difference makes the Google unit a stronger choice for buyers who want more memory and space for apps. The onn model supports 4K UHD, but its listed data does not specify HDR support. It is also designed for U.S. use only, a firm reason for buyers elsewhere to skip it.

   Pros:

   • Supports 4K UHD output.
   • Built-in Chromecast supports casting from Android and iOS devices.
   • Google Assistant voice remote supports voice control.
   • Includes a high-speed HDMI cable.

   Cons:

   • Designed for U.S. use and not compatible with regions outside the United States.
   • 8 GB storage and 2 GB RAM are less than the Google TV Streamer 4K provides.
   • HDR support is not specified in the supplied product data.

   Best for: U.S. buyers who frequently cast from a phone and want an Android TV device with a voice remote and HDMI cable included.

   Not ideal for: Buyers outside the United States, or viewers who want specified HDR support and more storage than 8 GB.

   • Operating system:Android TV
   • Resolution:4K UHD (3840 × 2160)
   • RAM:2 GB
   • Storage:8 GB
   • Connectivity:HDMI, Wi-Fi
   • Casting:Built-in Chromecast
   • Remote:Voice remote with Google Assistant
   • Regional compatibility:Designed for use in the United States
   Our verdict

   “Pick this for phone casting and an included HDMI cable in the United States, but choose Google’s streamer if you want more storage or specified Dolby Vision support.”

   → See it on Amazon →

6. NVIDIA SHIELD TV Pro 4K HDR Streaming Media Player

   

   Best for Media Libraries and Home Theater

   View Latest Price

   For a Black Friday upgrade aimed at a full media setup, I’d rank the NVIDIA SHIELD TV Pro ahead of simpler sticks when local playback and expansion matter. Its Tegra X1+ processor powers real-time AI upscaling, which can make HD video look sharper on a 4K screen, while Dolby Vision and Dolby Atmos suit a compatible home theater. Two USB 3.0 ports, built-in Plex Media Server, and Chromecast 4K give it more flexibility than the Roku Ultra, which emphasizes an easy streaming interface and a feature-rich remote instead. The tradeoff is that the SHIELD’s 16 GB of built-in storage is modest, though USB expansion helps; a game controller is also sold separately. I’d pick it for a media collection, not for the simplest plug-in-and-stream experience.

   Pros:

   • AI upscaling can improve the appearance of HD video on a 4K display.
   • Dolby Vision HDR and Dolby Atmos support suit compatible home theater equipment.
   • Two USB 3.0 ports allow storage expansion and peripheral connections.
   • Built-in Plex Media Server and Chromecast 4K add local-library and casting options.

   Cons:

   • The 16 GB built-in storage may feel limited without USB expansion.
   • A game controller is sold separately.
   • Its broader media-server and expansion features may be unnecessary for basic streaming.

   Best for: Home theater owners who maintain a Plex library, want USB-connected storage, and can use Dolby Vision or Dolby Atmos.

   Not ideal for: Viewers who want a low-complexity streaming stick, ample built-in storage, or included gaming accessories.

   • Processor:NVIDIA Tegra X1+
   • RAM:3 GB
   • Storage:16 GB
   • Video:4K HDR with Dolby Vision
   • Audio:Dolby Atmos and Dolby Digital Plus
   • USB ports:2 USB 3.0
   • Connectivity:Gigabit Ethernet, dual-band AC Wi-Fi, Bluetooth 5.0
   • Media and casting:Plex Media Server and Chromecast 4K built in
   Our verdict

   “Choose the SHIELD TV Pro for an expandable Plex-focused home theater, and choose the Roku Ultra if you value a simpler streaming-first setup and remote features.”

   → See it on Amazon →

7. Roku Express 4K Streaming Media Player with HDR, TV-Control Remote, and HDMI Cable (Renewed)

   

   Best Renewed 4K Starter

   View Latest Price

   The Roku Express 4K (Renewed) is the straightforward pick for a viewer replacing an older HD streamer without needing premium hardware. It supports 4K and HDR, comes with a TV-control remote and premium HDMI cable, and offers access to familiar services such as Netflix, Hulu, and Prime Video. That bundle makes it more ready to connect than the Amazon Fire TV Stick HD, but Roku’s Express is still a basic wireless player rather than a compact stick with listed Bluetooth headphone support. Its position in this Black Friday roundup reflects the practical appeal of 4K essentials, balanced against its renewed condition and 90-day limited warranty. The listed supported resolutions include 720p as well as 4K, so this is not a reason to expect every stream to arrive in 4K; content and service availability vary.

   Pros:

   • Supports video output up to 4K with HDR.
   • Included remote has TV controls.
   • Premium HDMI cable is included.
   • Provides access to popular services including Prime Video, Hulu, Netflix, and Vudu.

   Cons:

   • Renewed condition may not suit buyers who prefer a new device.
   • The listed warranty is a 90-day limited warranty.
   • The listed supported resolutions include 720p, so 4K output does not mean every stream is 4K.

   Best for: Budget-conscious households with a 4K TV that want a simple Roku player, TV-control remote, and HDMI cable in the box.

   Not ideal for: Buyers who want a new device, a longer listed warranty, Bluetooth private listening, or premium HDR and audio features.

   • Model:Express 4K 2022
   • Video output:3840 × 2160 pixels
   • Supported resolutions:4K and 720p
   • Connectivity:HDMI and wireless
   • Streaming services listed:Amazon Prime Video, Hulu, Netflix, Vudu
   • Included accessories:Premium HDMI cable
   • Remote:Remote with TV controls
   • Condition and warranty:Renewed; 90-day limited warranty
   Our verdict

   “Pick this renewed Express for basic Roku 4K streaming with the cable and TV-control remote included, but choose the Roku Ultra for broader connectivity and a more capable remote.”

   → See it on Amazon →

8. Amazon Fire TV Stick HD with Alexa Voice Remote

   

   Best for Simple Full HD Streaming

   View Latest Price

   I’d choose the Amazon Fire TV Stick HD when the goal is a compact, uncomplicated refresh for a 1080p television—not a 4K home theater build. The stick plugs into HDMI, supports Wi-Fi 6, and its Alexa Voice Remote controls power and volume on compatible TVs and audio equipment. Bluetooth headphone support is a useful extra for late-night viewing, while USB-C TV power can reduce cable clutter if the television’s port provides suitable power. Compared with the Roku Express 4K (Renewed), this Fire TV gives up 4K output but adds listed private listening and a directly connected stick design. That resolution ceiling is the main reason I’d skip it for a 4K screen; power also depends on the TV’s USB-C connection, and some content requires separate subscriptions.

   Pros:

   • Compact stick connects directly to an HDMI port.
   • Alexa Voice Remote includes power and volume controls for compatible devices.
   • Bluetooth support allows private listening with compatible headphones.
   • Wi-Fi 6 support and TV-powered USB-C connection are listed.

   Cons:

   • Full HD resolution does not provide 4K playback.
   • Power depends on the TV’s USB-C connection.
   • Some apps and content require separate subscriptions.

   Best for: Viewers with a Full HD TV who want an HDMI stick, Alexa voice search, compatible-device controls, and Bluetooth headphone listening.

   Not ideal for: Owners of 4K TVs seeking 4K or HDR playback, or buyers whose TV lacks a suitable USB-C power connection.

   • Resolution:Full HD
   • Wi-Fi:Wi-Fi 6
   • Connectivity:HDMI and Bluetooth
   • Power:TV-powered through included USB-C cable
   • Remote:Alexa Voice Remote with TV, soundbar, and receiver power and volume controls
   • Additional features:Live TV, smart home control, app shortcuts, personalized recommendations
   • Private listening:Bluetooth headphone support
   Our verdict

   “Choose the Fire TV Stick HD for a Full HD television and private headphone listening, but step up to the Fire TV Stick 4K Max if you need 4K formats and more storage.”

   → See it on Amazon →

9. Roku Ultra 4K Streaming Player with Voice Remote Pro

   

   Best for a Premium Roku Setup

   View Latest Price

   The Roku Ultra is my pick for viewers who want Roku’s straightforward service browsing but don’t want to compromise on HDR formats, wired networking, or remote convenience. It supports Dolby Vision, HDR10+, and Dolby Atmos, with Wi-Fi 6 or Ethernet available for connecting to a home network. The rechargeable Voice Remote Pro adds backlit buttons, hands-free voice control, and a lost-remote finder—features the Roku Express 4K (Renewed) does not list. Ethernet is especially useful when wireless streaming is unreliable, though it requires a nearby network cable. Compared with the NVIDIA SHIELD TV Pro, the Ultra is more focused on the streaming interface and remote than Plex server features or USB expansion. It still needs an HDMI-equipped TV, and subscription services may add ongoing costs.

   Pros:

   • Supports 4K, Dolby Vision, HDR10+, and Dolby Atmos.
   • Offers both Wi-Fi 6 and Ethernet connectivity.
   • Rechargeable Voice Remote Pro has backlit buttons and hands-free voice control.
   • Remote finder can help locate a misplaced remote.

   Cons:

   • Requires a TV with an HDMI interface.
   • Streaming services and content may require separate subscriptions.
   • Its streaming-focused feature set lacks the SHIELD TV Pro’s built-in Plex Media Server.

   Best for: Roku users with a 4K HDR TV who want Ethernet as an option, broad HDR support, and a rechargeable remote with hands-free controls.

   Not ideal for: Buyers seeking built-in Plex Media Server, expandable USB storage, or a compact HDMI stick.

   • Maximum resolution:4K (2160p)
   • HDR formats:Dolby Vision, HDR10, HDR10+, HLG
   • Audio:Dolby Atmos
   • Wireless connectivity:Wi-Fi 6 (802.11ax), Bluetooth
   • Wired connectivity:HDMI, Ethernet, USB
   • Remote:Rechargeable Voice Remote Pro with backlit buttons, hands-free voice control, and remote finder
   • Voice assistant compatibility:Apple HomeKit, Amazon Alexa, Google Assistant
   • Dimensions and weight:5 × 4.9 × 1 in; 0.2 kg
   Our verdict

   “Choose the Roku Ultra for a polished 4K Roku setup with flexible networking and a feature-rich remote; choose the SHIELD TV Pro if local media serving and USB expansion matter more.”

   → See it on Amazon →

10. Amazon Fire TV Stick 4K Max (2nd Gen) with Alexa Voice Remote

    

    Best Compact 4K Feature Set

    View Latest Price

    For a Black Friday buyer who wants high-end video formats in a stick-sized device, the Fire TV Stick 4K Max (2nd Gen) packs a strong mix of features. It supports 4K at up to 60 fps, Dolby Vision, HDR10+, Dolby Atmos, and has 16 GB of storage for apps and games. Wi-Fi 6E and a quad-core 2.0 GHz processor make it better equipped than the Full HD Fire TV Stick HD, though Wi-Fi 6E’s benefits depend on having a compatible router. Unlike the Roku Ultra, it connects directly to HDMI and does not list Ethernet, so it suits a compact setup more than a wired home theater network. The included Alexa remote controls compatible devices, but some 4K and HDR content requires subscriptions, and an HDMI TV and high-speed internet are still needed.

    Pros:

    • Supports 4K up to 60 fps with Dolby Vision, HDR10+, and Dolby Atmos.
    • 16 GB of storage provides room for apps, games, and downloads.
    • Wi-Fi 6E tri-band support and a quad-core 2.0 GHz processor.
    • Included Alexa remote controls the stick and compatible devices.

    Cons:

    • Wi-Fi 6E features require a compatible router.
    • Some 4K or HDR content and services require separate subscriptions or may not be available everywhere.
    • Requires an HDMI-compatible TV and high-speed internet.

    Best for: Fire TV users with a 4K HDR television who want a compact player, substantial app storage, and a Wi-Fi 6E-capable home network.

    Not ideal for: People without a compatible Wi-Fi 6E router who expect Wi-Fi 6E benefits, or viewers who need Ethernet or a Full HD-only device.

    • Generation:2nd Gen
    • Maximum resolution:2160p at up to 60 fps
    • Processor:Quad-core 2.0 GHz
    • Storage:16 GB
    • Wi-Fi:Wi-Fi 6E tri-band (2.4, 5, and 6 GHz)
    • Bluetooth:Bluetooth 5.2 + BLE
    • Video and audio:Dolby Vision, HDR10+, HLG, Dolby Atmos
    • Remote:Alexa Voice Remote Enhanced included
    • Warranty:1-year limited warranty
    Our verdict

    “Choose the Fire TV Stick 4K Max for a compact, storage-rich Fire TV upgrade with advanced HDR formats, and choose the Roku Ultra if Ethernet and its rechargeable remote are higher priorities.”

    → See it on Amazon →

11. Roku Streaming Stick HD with Voice Remote

    

    Best Compact HD Pick

    View Latest Price

    For a Black Friday setup focused on straightforward HD streaming, I’d put this Roku ahead of bulkier boxes that add features you may not use. Its stick-shaped design plugs into HDMI and can draw power from the TV, keeping cables and extra hardware out of the way. The voice remote also handles TV power and volume, while Bluetooth Headphone Mode gives late-night viewers a private listening option. Unlike the Amazon Fire TV Stick 4K Select, this model tops out at 1080p, so it is a better match for an HD television than a 4K screen. The tradeoff is clear: you get a compact, simple streamer, not higher-resolution video. I’d skip it if 4K or wired networking is a priority.

    Pros:

    • Compact HDMI stick can draw power directly from the TV.
    • Voice remote controls streaming, TV power, and volume.
    • Bluetooth Headphone Mode supports private listening.
    • Works with Alexa, Apple AirPlay and HomeKit, Google Home, and Roku Smart Home.

    Cons:

    • Video output is limited to 1080p HD.
    • Requires an HDMI port and Wi-Fi access.
    • Does not provide the wired Ethernet option available on the Ugoos AM6B Plus.

    Best for: Viewers with an HD television who want a discreet streamer, simple TV controls, and private listening without a separate power outlet.

    Not ideal for: Owners of 4K TVs who want 4K playback, or households that need an Ethernet connection rather than Wi-Fi.

    • Model:3840R
    • Maximum resolution:1920 × 1080 (1080p)
    • Connectivity:Wi-Fi, Bluetooth
    • Connector:HDMI
    • Remote:Voice remote with TV power and volume controls
    • Video codecs:H.264/AVC, AV1
    • Power:Powered directly from the TV
    • Dimensions:3.7 × 0.8 × 0.5 in
    Our verdict

    “Choose this Roku for a tidy, easy-to-control HD setup, but pick a 4K model if your TV can make use of the extra resolution.”

    → See it on Amazon →

12. Ugoos AM6B Plus Android TV Box, Amlogic S922X-J, 4GB RAM, 32GB Storage, Wi-Fi 6, Gigabit Ethernet, USB 3.0, Bluetooth 5.0, 4K

    

    Best for Wired Connections and Local Media

    View Latest Price

    The Ugoos AM6B Plus takes a different approach from the HDMI sticks in this Black Friday roundup: it is a configurable Android box built around connectivity and local playback. Gigabit Ethernet, Wi-Fi 6, and USB 3.0 give it more ways to connect a network or media accessories than the compact Roku Streaming Stick HD. Its 4K support and H.265/HEVC playback suit compatible TVs and a locally stored video library, while the included HDMI cable, power adapter, and antennas make the box more ready to set up out of the package. The tradeoff is that it runs Android 9.0, and its 32GB of storage can limit users who install many apps. I’d choose it for flexible connections, not for the simplest streaming interface.

    Pros:

    • Supports 4K playback with VP9, H.265/HEVC, and H.264.
    • Offers both Gigabit Ethernet and dual-band Wi-Fi 6.
    • USB 3.0 supports connecting compatible accessories or media storage.
    • Includes an IR remote, antennas, power adapter, and HDMI cable.

    Cons:

    • Runs Android 9.0 rather than a newer operating system.
    • 32GB of storage may constrain large app or media collections.
    • Requires a separate power adapter, unlike the TV-powered Roku Streaming Stick HD.

    Best for: Technically comfortable viewers who want 4K playback, Gigabit Ethernet, USB connectivity, and a box suited to local media.

    Not ideal for: Buyers who want a small, cable-minimal stick or prefer a simple, mainstream streaming interface with less setup.

    • Operating system:Android 9.0
    • Processor:Amlogic S922X-J hexa-core
    • RAM:4GB LPDDR4
    • Storage:32GB
    • Video resolution:3840 × 2160 (4K)
    • Wi-Fi:Dual-band 2.4GHz and 5GHz; Wi-Fi 6
    • Ethernet:Gigabit (1000Mbps)
    • USB:USB 3.0
    Our verdict

    “Pick the Ugoos if wired networking and flexible local playback matter more to you than a compact design and a simpler streaming experience.”

    → See it on Amazon →

13. Roku Express HD Streaming Media Player (2019), Black (Renewed)

    

    Best Simple Renewed HD Option

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    I’d rank the renewed Roku Express for buyers who want a basic HD player with the essential cables already in the box. It streams free, live, and subscription content over Wi-Fi at up to 1080p, and its included HDMI cable and power accessories save a separate compatibility check. The preset channel shortcuts make common services easy to reach, though the remote lacks the TV power and volume controls found on the Roku Streaming Stick HD. Unlike that newer stick, the Express is a small separate player that needs its own power connection. Its renewed status and 90-day limited warranty are also worth weighing against a new device. This is a practical pick for an older HD television, but not for a 4K upgrade or a cable-free installation.

    Pros:

    • Streams free, live, and subscription content in up to 1080p HD.
    • Includes a High Speed HDMI cable, power adapter, and USB power cable.
    • Remote has preset channel shortcuts.
    • Automatic software updates provide available features and channels.

    Cons:

    • Renewed device includes a 90-day limited warranty.
    • Remote requires two AAA batteries and lacks listed TV power and volume controls.
    • Needs a separate power connection and Wi-Fi, unlike the TV-powered Roku Streaming Stick HD.

    Best for: Budget-minded buyers replacing or adding a basic HD streamer who want an HDMI cable and power accessories included.

    Not ideal for: Viewers seeking 4K or HDR, a TV-controlling voice remote, or the assurance of buying a new device.

    • Model:3930R-cr
    • Resolution:1080p HD (1920 × 1080 pixels)
    • Connectivity:Wi-Fi
    • Connector:HDMI
    • Video codecs:H.264, MPEG-4, and others
    • Included items:High Speed HDMI cable, power adapter, USB power cable, remote, two AAA batteries
    • Dimensions:2.83 × 1.54 × 0.75 in
    • Warranty:90-day limited warranty
    Our verdict

    “Choose this renewed Express for an inexpensive-feeling, accessories-included HD setup, but look elsewhere for 4K or a more capable remote.”

    → See it on Amazon →

14. Amazon Fire TV Stick 4K Select Streaming Device with Alexa Voice Remote

    

    Best Mainstream 4K Stick

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    For viewers moving from HD to 4K without adding a set-top box, I’d make the Fire TV Stick 4K Select the mainstream 4K pick here. It supports 4K output plus HDR10+, HDR10, and HLG, so a compatible television and service can deliver more detailed, high-dynamic-range video than the 1080p Roku Streaming Stick HD. Alexa voice search and the included remote can also handle Fire TV and some functions on compatible IR devices, reducing remote juggling. The tradeoff is that the device has 8GB of storage, and some streaming services require separate subscriptions. Cloud gaming is an extra use rather than a ready-to-play bonus: supported services, a subscription, and a compatible controller are required. Choose it for compact 4K streaming, not for gaming without added gear.

    Pros:

    • Supports 4K output with HDR10+, HDR10, and HLG.
    • Alexa Voice Remote provides voice search and control of compatible devices.
    • Compact HDMI-stick design uses dual-band MIMO Wi-Fi.
    • Supports cloud gaming through compatible services.

    Cons:

    • 4K and HDR playback require compatible equipment and service support.
    • Some apps and services require separate subscriptions.
    • Cloud gaming needs a subscription and compatible controller, sold separately.

    Best for: Fire TV users with a compatible 4K HDR television who want an HDMI stick, Alexa voice search, and basic control of compatible TV equipment.

    Not ideal for: Buyers with an HD-only television, those who want Ethernet, or anyone expecting cloud gaming without a separate subscription and controller.

    • Output resolution:2160p, 1080p, and 720p up to 60 fps
    • Video formats:HDR10, HDR10+, HLG, H.265, H.264, VP9, AV1
    • Processor:Quad-core 1.7 GHz
    • Storage:8GB internal
    • Wi-Fi:Dual-band, dual-antenna MIMO; 802.11a/b/g/n/ac
    • Bluetooth:Bluetooth 5.0 and Bluetooth Low Energy
    • Voice control:Alexa Voice Remote included; Fire TV app also supported
    • Ports:HDMI output; micro-USB for power
    Our verdict

    “Choose this Fire TV stick if you want compact 4K HDR streaming with Alexa controls, and skip it if you need wired networking or a complete cloud-gaming setup.”

    → See it on Amazon →

15. onn 4K Pro Streaming Device with Google TV

    

    Best Feature-Rich Google TV Box

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    The onn 4K Pro is the most feature-forward box in this group for a buyer who wants Google TV, higher-end picture and audio formats, and room for apps. Its Dolby Vision and Dolby Atmos support can benefit a compatible television and sound system, while 3GB of RAM and 32GB of storage offer more listed memory than the Fire TV Stick 4K Select. Wi-Fi 6 and an Ethernet port give it connection options beyond the Roku HD sticks, although the product details do not clarify what is needed to use Ethernet. The backlit remote and Find My Remote feature also address everyday convenience, especially in a dark room. The compromise is its larger, heavier box-style form, and the Ethernet setup details are unspecified. I’d choose it for the richer feature set, not for a discreet stick installation.

    Pros:

    • Supports 4K Ultra HD and Dolby Vision.
    • Dolby Atmos support suits compatible audio systems.
    • 3GB of RAM and 32GB of storage provide room for apps and responsive navigation.
    • Wi-Fi 6, an Ethernet port, and a backlit Find My Remote remote add flexibility.

    Cons:

    • Ethernet is listed, but included accessories and setup requirements are unspecified.
    • At 1.5 pounds, it is less discreet and portable than the Fire TV Stick 4K Select.
    • Dolby Vision and Atmos benefits depend on compatible display and audio equipment.

    Best for: Google TV viewers with compatible 4K and Dolby Vision equipment who want more storage, a backlit remote, and wired-network capability.

    Not ideal for: Buyers seeking a tiny HDMI stick, or those who need clear information about included Ethernet accessories before choosing a wired setup.

    • Operating system:Google TV
    • Streaming resolution:4K Ultra HD
    • Video format support:Dolby Vision
    • Audio format support:Dolby Atmos
    • RAM:3GB
    • Storage:32GB
    • Wireless connectivity:Wi-Fi 6
    • Remote features:Backlit remote with Find My Remote
    Our verdict

    “Choose the onn 4K Pro if you want a well-equipped Google TV box with Dolby formats and generous listed storage, rather than a compact stick.”

    → See it on Amazon →

How We Picked

I ranked these devices by how well they serve a clear buyer need, weighing 4K and HDR support, interface and remote usability, storage, connectivity, and setup style. I also considered whether the device is a stick or a box, whether its listed features add practical flexibility, and whether its intended audience is easy to identify. These differences matter more than a spec sheet alone: a simple HD stick can be a better fit for an older television, while extra ports or storage matter most to people who will use them.

The order favors versatility and ease of choosing over the longest feature list. That puts the Google TV Streamer 4K ahead as the most balanced option, while Roku Ultra, Fire TV Stick 4K Max, and specialist players serve narrower priorities. Basic HD models rank lower for shoppers with 4K TVs, and renewed products receive a more cautious position because their condition and included items can vary. I treat Black Friday as a buying moment, not a reason to choose a device that does not fit the TV, household, or preferred platform.

Factors to Consider When Choosing Black Friday Media Streaming Devices

Black Friday can make streaming hardware feel interchangeable, but the right choice depends on your TV, home network, preferred interface, and how much setup flexibility you need. I’d settle those questions before comparing feature lists; they help separate a useful upgrade from a device that adds complexity without changing how you watch.

Match resolution to the television you own

A 4K player only pays off when the television and the content can make use of 4K resolution. If the device is for an older HD set, a less elaborate HD model may handle everyday streaming without adding unused capability. Check the TV’s actual resolution rather than relying on its age or size, since those details do not tell you whether it supports 4K. HDR support can also vary by device and format, so verify compatibility if HDR viewing is a priority. The common mistake is buying the most capable streamer for a television that cannot show the difference. If you expect to replace the TV soon, a 4K device can make more sense as a longer-term choice.

Choose the interface your household will actually use

Streaming devices differ in how they arrange apps, search, recommendations, and voice controls. A household that already uses a platform’s voice assistant or account may find its matching streamer easier to operate, while a different interface may better suit people who want another way to browse. Think about who will use the remote: a cluttered home screen or unfamiliar voice controls can matter more day to day than a small hardware difference. Check that the apps you rely on are available on the device before buying, especially if you use niche services. Another frequent mismatch is assuming that every streaming platform presents the same recommendations or search results. Pick the interface that makes it easiest for your household to reach its regular viewing, not the one with the most prominent feature list.

Decide whether a stick or a box fits your setup

An HDMI stick keeps the device out of sight and is convenient for a wall-mounted TV or travel, while a box-style player may offer a more substantial set of connections or easier access to ports. Look at the space around the TV and the location of its HDMI inputs before choosing. A stick can be awkward if nearby cables block the port, and a box needs a stable place to sit. Buyers often overlook Wi-Fi signal at the television; a strong home connection in another room does not guarantee a strong signal behind the screen. If the player will sit far from the router or behind cabinets, prioritize a setup that suits the available network and connections. Choose based on the real installation, not on form factor alone.

Pay for performance features only when they solve a problem

More storage, faster networking, extra ports, and a more capable processor can help when you keep many apps installed or need a particular home-media setup. For a household that mainly opens a few streaming apps, those additions may not change the viewing experience enough to justify choosing a more complex device. Ask which limitation you are trying to avoid: slow navigation, weak connectivity, limited storage, or missing connections. Specialist players can be appealing, but their added flexibility may come with more setup decisions than a casual viewer wants. A useful rule is to pay for one or two features tied to a real need rather than chasing the largest specification list. That keeps Black Friday browsing focused on practical upgrades.

Treat renewed devices as a separate buying decision

A renewed streamer can be a reasonable way to shop, but its condition deserves attention alongside the model name. Check what the listing says about the remote, power accessories, HDMI cable, and any other items required for your setup. Confirm the seller’s return window and warranty terms, since those can affect how comfortable you feel with a refurbished purchase. Do not assume that two renewed devices include the same accessories or arrive in the same condition. A small saving may not be worthwhile if you need to replace a missing remote or cable. Compare the complete package with a new device before deciding.

Check the remote and household fit before committing

The remote is the part of a streamer most people handle every day, so button layout, voice control, and TV-control functions can affect ease of use. Consider whether users need a straightforward set of controls, hands-free convenience, or a remote that can operate more of the television setup. If the device is for a guest room or a relative, simplicity may beat extra settings and advanced connectivity. For a shared living room, look for controls that help everyone switch inputs and find familiar apps without learning a new routine. Black Friday comparisons often focus on the player and overlook the remote, even though a confusing remote can make a capable device frustrating. Match the controls to the people who will use them most.

Frequently Asked Questions

Should I buy a 4K streamer if my TV is only HD?

For an HD television that will stay in use, an HD streamer may be the more sensible fit because the screen cannot display 4K detail. A 4K model can still work with an HD TV, but its resolution advantage will not show on that screen. If you expect to upgrade the television soon, choosing 4K now may reduce the need to replace the streamer later. Check that the device supports the apps and controls you want, since those can matter more than resolution on an HD set. I’d base the choice on your likely TV setup over the next few years, not on the Black Friday label alone.

Is a renewed Roku streamer a sensible Black Friday buy?

It can be, if the device’s condition, return terms, and included accessories are clear before purchase. The Roku Express 4K and Streaming Stick Plus renewed options add a 4K route to this lineup, but their refurbished status makes the listing details especially relevant. Check whether the remote and any required power or HDMI accessories are included. Compare the full package with a new alternative rather than judging by the device name alone. If you prefer predictable condition and support, a new model may be a better fit even if the renewed unit seems appealing.

Which kind of streamer is best for a household that wants a simple setup?

Start with the interface and remote your household is most likely to understand, rather than choosing by processor or storage figures. A compact stick can keep installation straightforward when the TV has an accessible HDMI port and a reliable Wi-Fi connection. HD models may be enough for a secondary television, while a 4K model is a better match for a main 4K screen. Check app availability and remote functions before buying, since missing services or confusing controls can complicate an otherwise simple setup. For a shared home, familiarity often matters more than having every advanced feature.

When should I choose a streaming box over an HDMI stick?

A box can make sense if you want a more stationary setup or need the kind of connectivity and hardware offered by models such as the Roku Ultra, Google TV Streamer 4K, or NVIDIA SHIELD TV Pro. A stick is usually easier to hide and may suit a wall-mounted television, a compact entertainment area, or occasional travel. Check the space behind the TV, access to outlets, and any connection requirements before deciding. Do not assume a box is automatically faster or better for every viewer; its extra form and features matter only when they match your setup. Choose the shape that solves a practical installation or use problem.

How do I choose between Fire TV and Roku for my main television?

Compare the interface, app availability, and remote style you prefer, since both families include options for different TV resolutions and budgets. Fire TV offers several sticks across HD and 4K tiers, while Roku includes compact sticks and more fully featured players. Think about which platform the rest of your household already knows and whether voice controls or TV-control buttons matter to you. If you are deciding between models, compare their specific connectivity and included accessories rather than assuming every device in a family has the same features. The best choice is the one that fits your viewing habits and feels easiest to operate.

Conclusion

For most buyers, I’d choose the Google TV Streamer 4K as the best overall because its storage and box-style design give it broader appeal than a basic stick. The best value depends on the TV and package: an HD Fire TV Stick or Roku Streaming Stick HD can suit a secondary screen, while a renewed Roku 4K model is worth a closer look only when its condition and accessories are clear. For a premium or specialist setup, compare Roku Ultra with NVIDIA SHIELD TV Pro and Ugoos AM6B Plus according to the connections and flexibility you actually need. Beginners should prioritize a familiar interface and straightforward remote over advanced specifications. For a compact Amazon option, consider the Fire TV Stick 4K Max; for an HD television, skip paying for 4K features you cannot use. Match the device to your screen and household first, then choose among the Black Friday offers.